Author: Anne Leuman

Making your business memorable

When & Why Net-New Content Creation Makes Sense—And When It Doesn’t

1996: The year content was named “king” in a burgeoning digital world.

2001: The year “content marketing” was officially coined and the modern content revolution began.

130 trillion and counting: The number of webpages currently indexed by Google…


June 11, 2019 0

Side-Stepping the Summer Slump: 5 Tips for B2B Content Marketers

Summer is coming.

For months we’ve been dreaming about barbecues, sun-filled vacations, long weekends at the lake, and the glorious start of summer office hours. It’s so close.

via GIPHY

But for B2B marketers, summertime often means distracted o…


May 27, 2019 0

Digital Marketing News: Content Pet Peeves, Facebook’s New Look, Personalization With AI & More

What’s Most Annoying About Brand Content? Consumers Weigh In

Adobe’s* 2019 Brand Content Survey asked 1,000 consumers what they found the most annoying in brand content. The results showed that wordy content or poorly written content takes the cake …


May 10, 2019 0

The B2B Content Marketing Derby: When & Where to Place Strategic Bets

The Kentucky Derby has long been referred to as the fastest and most exciting two minutes in sports. And when it comes to your B2B content marketing efforts, getting your audience to sit on the edge of their seats, glued to your content for two whole…


May 2, 2019 0

Everything Old Is New Again: Why & How to Refresh B2B Content

Content creation—it’s the linchpin of our B2B content marketing strategies. And 56% of B2B content marketers have upped their investment in content creation over the past year—more than any other spending area.

Without a steady cadence of fresh, qu…


April 18, 2019 0

B2B Marketers, Are Your Content Marketing Efforts Sparking Joy for Your Audience?

Best-selling author, tidying expert, and star of a massively successful Netflix show, Marie Kondo, is really on to something. Her simple yet effective tidying method is brilliant, but what it stands for is what’s truly inspiring.

All over the world…


April 3, 2019 0

B2B Marketers, Are Your Content Marketing Efforts Sparking Joy for Your Audience?

Best-selling author, tidying expert, and star of a massively successful Netflix show, Marie Kondo, is really on to something. Her simple yet effective tidying method is brilliant, but what it stands for is what’s truly inspiring.

All over the world…


April 3, 2019 0

How to Use Customer Service as a Marketing Opportunity With Shep Hyken

The post How to Use Customer Service as a Marketing Opportunity With Shep Hyken appeared first on Online Marketing Blog – TopRank®.


March 25, 2019 0

Chris Brogan’s Guide to Building a Fast Blogging Framework

Blogging is a part of our origin story here at TopRank Marketing. In fact, we just celebrated the TopRank Marketing Blog’s 15th birthday this past December. But despite our blogging longevity, we’re always refining and optimizing, too.

That’s why I …


March 22, 2019 0

Dropping Digital Distractions With Brian Solis

Photos. Texts. Emails. Video. Digital is a pivotal part of our daily lives.

So what if we stopped using it?

Brian Solis, the author of Lifescale: How to live a more creative, productive and happy life, wants us to think hard about our digital dis…


March 22, 2019 0