Author: Caitlin Burgess

Making your business memorable

How to Intertwine Online & Offline Tactics to Cultivate B2B Influencer Relationships

Effective B2B influencer marketing is rooted in brands developing and nurturing relationships—relationships with individuals who have the relevant topical expertise, reach, and resonance to align with the goals of the brand.

Of course, those relatio…


May 22, 2019 0

Content Curation Inspiration: Types, Examples, & Use Cases for B2B Marketers

If you create and share content, curation is part of your B2B marketing strategy. From seasoning a blog post with key third-party statistics to sharing an interesting article from an industry publication or influencer across your social channels, you…


May 16, 2019 0

Do Your Homework: Selecting the Right Influencers for Your B2B Brand With Tips from the Experts

The influencer identification, validation, and recruitment process is time consuming, resource intensive, and high stakes. Without the right mix of influencers to drive awareness, intrigue, conversation, and action, your marketing initiatives will mi…


May 15, 2019 0

B2B Social Media Shakeup: 4 Developments That Have Caught Our Eye

Following scandal, criticism, and calls for more privacy and relevancy, social media giants are working hard to recapture their original allure as safe communities and conversation destinations.

And while platforms are ardently focused on heightenin…


May 13, 2019 0

Q1’s a Wrap, B2B Marketers: Where We’ve Been & What’s Next in 2019

We made it, B2B marketers. Spring is finally in the air and Quarter 1 is officially a wrap. Take a moment to bask in your individual, team, and business successes—you earned it.

As is tradition, in just a few short months the digital marketing indus…


April 4, 2019 0

Q1’s a Wrap, B2B Marketers: Where We’ve Been & What’s Next in 2019

We made it, B2B marketers. Spring is finally in the air and Quarter 1 is officially a wrap. Take a moment to bask in your individual, team, and business successes—you earned it.

As is tradition, in just a few short months the digital marketing indus…


April 4, 2019 0

Once Upon a Time: Storytelling in Today’s B2B Content Marketing Landscape

Everything—no matter how innocuous or dated—had its use. It was a mantra he lived by. Born in 1946 to an Irish immigrant father and an American mother of French-Canadian descent, his parents’ coming of age was marked by the Great Depression plus deca…


March 20, 2019 0

The Intersection of SEO & Influencer Marketing: What B2B Marketers Need to Know

Peanut butter and jelly.

Milk and cookies.

Steak and potatoes.

Wine and cheese.

Bread and butter.

SEO and influencer marketing.

via GIPHY

All of these exceptional pairings have something special in common: They work together.

Now, I kn…


March 12, 2019 0

The Real Value of Martech & Automation? The Humanization Potential, According to Liz Cope

Standing before a room of eager-to-learn marketers at B2B Marketing Exchange, Liz Cope, Director of Marketing Technology and Operations at Ingersoll Rand, was an open, honest, vulnerable … human.

“This is so embarrassing,” she said, admitting that s…


March 1, 2019 0

Sales & Marketing Alignment: Shahid Javed Shares How to Go from Hate to Love in 60 Days

It’s a tale as old as time. The marketing team is hyper-focused on awareness campaigns, events, and driving more leads to fill the funnel. Meanwhile, the sales team is hyper-focused on meeting sales and revenue goals, and nurturing relationships to e…


February 28, 2019 0