Author: Nick Nelson

Making your business memorable

The Community Imperative: Engaging in Conversations Rather Than Disseminating Information

What does effective marketing engagement look like?

In the common model we see today, it’s something like this: Brands push out relevant messaging, hoping to compel a response or interaction that leads to a conversation (and maybe ultimately a conve…


May 21, 2019 0

Trust Factors: The (In)Credible Impact of B2B Influencer Marketing

Trust is a currency. It’s arguably the most valuable currency in today’s B2B marketing environment. And much like real money, it needs to be earned; the risks of attempting to counterfeit trust are grave.

In the first installment of our Trust Facto…


May 14, 2019 0

Less Is More: Time to Cut Content Bloat & Create Content Connections

When it comes to the craft of writing, my favorite luminary is the late William Zinsser. His book, On Writing Well, is — in my opinion — the definitive work covering its stated subject.

On Writing Well is an essential read for anyone who wants to e…


May 9, 2019 0

Less Is More: Time to Cut Content Bloat & Create Content Connections

When it comes to the craft of writing, my favorite luminary is the late William Zinsser. His book, On Writing Well, is — in my opinion — the definitive work covering its stated subject.

On Writing Well is an essential read for anyone who wants to e…


May 9, 2019 0

The Impact of Twitter’s Proposed Shakeup on Marketers and Influencers

Twitter needs to change. This truth is acknowledged by everyone affiliated with the social media network, including its co-founder and CEO.

Jack Dorsey sat with Chris Anderson and Whitney Pennington Rodgers of TED last month for a roundtable discus…


May 1, 2019 0

Top Takeaways from LinkedIn’s New ‘Enlightened Tech Buyer’ Report

Technology is one of the fastest-growing B2B sectors, for reasons that are self-evident. As new solutions and innovations continue to enhance the way businesses operate across every industry, every key department has increasing tech needs and buying …


April 23, 2019 0

Trust Factors: How Best Answer Content Fuels Brand Credibility

Page one. Answer box. The top result. In the minds of marketers, these prime destinations have largely been associated with SEO success.

From the days of keyword-stuffing and algorithmic alignment to more nuanced modern approaches accounting for se…


April 16, 2019 0

How to Get It Done: Project Management Tips for Content Marketing Managers

When I was in high school, we had a science class project in which we were grouped into teams, and tasked with building a catapult. Whichever contraption could launch a tennis ball the farthest would win the contest.

We quickly learned that the hard…


April 9, 2019 0

Hey Alexa: How Do I Bake Voice Search Into My B2B Marketing Strategy?

Can you imagine if we actually talked to one another the same way we’ve historically talked to search engines? It would make for some awkward interactions.

“Minneapolis movie showtimes.”

“Um… come again?”

“Showtimes Captain Marvel 55441.”

“Are …


April 1, 2019 0

Where Do Facebook, Twitter, and LinkedIn Stand With B2B Video?

Modern B2B marketers understand that the key to an effective digital content strategy is meeting customers where they’re at, and giving them what they want.

With this in mind, the appeal of social media videos only makes sense. We know that billions…


March 14, 2019 0